Today's consumers face countless pitches and advertisements every day, so when it comes to making purchasing decisions, one really needs to catch the buyer's eye. The self-directed buyer of today goes about making purchasing decisions at their own rate after careful consideration, so marketers must be ready to seize every opportunity to start a relationship, generate goodwill, and earn the trust of prospective buyers.

"Good marketing makes the company look smart. Great marketing makes the customer feel smart" - Joe Chernov

Passion '21 brings to you Mark-Warz, the ultimate Marketing event. Get ready to bring out the best marketeer in you and challenge your marketing acumen. The event intends to break the cul-de-sac of your marketing ideas and present you with a creative stage to break free.

Rules and Regulations

  • 1) All rounds will be virtual
  • 2) Each team consists of 2-4 members
  • 3) Registration starts on 20th November 2021 and ends 30th November 2021
  • 4) All team members should be from the same institute
  • 5) Team members can be either from the first year, second year or a combination of both. All branches of MBA are eligible
  • 6) No participant can be a part of more than one team for the same event. Multiple registrations by the same participant will lead to disqualification
  • 7) Teams should register with a name which does not reflect the name of their B-School or city where the college is located
  • Rounds

    Round 0: Online Quiz-

  • 1) Round 0 will be an online quiz
  • 2) This will be an elimination round
  • 3) There will be no negative marking
  • 4) Anyone member from the team can play the quiz
  • 5) There will be 20 multiple choice questions to be solved in 12 minutes
  • 6) The quiz will test the knowledge of participants across various aspects of Marketing trends, current affairs, brand management, consumer marketing and the basic concepts of marketing
  • 7) Details of further rounds will be communicated to the qualifying teams

  • Round 1: Case Study-

    1)Qualifying teams will be given a case study and will have to submit the solution in the form of a PPT.
    2)The presentation should NOT contain more than 10 slides (including the Introduction and Thank You slide) and the last date of submission is 8th December 2021

    Round 2: Presentation Round-

    1)Teams will present their case-study solutions to the judges on an online platform
    2)Presentations submitted in Round 1 will be used for the final presentation. No alterations to the PPT would be allowed post submission
    3)Participants should not use the name or logo of their institute in the PPT deck .