They say Advertising is all about arresting human intelligence long enough to get money from it. Passion’21 brings to you ‘Brandalism’. It's a test of how creative you can get and emerge with the best ad that would sell your product or idea, whatever that may be.

“Advertising is the way great brands get to be great brands” – Al Ries

The winner must demonstrate that he or she possesses the tenacity, master marketing abilities, and originality to sell anything under the sun! It would be a tremendously enriching experience for Sales & Marketing career aspirants!

Rules and Regulations

  • 1) All rounds will be virtual
  • 2) Each team consists of 1-3 members
  • 3) Registration starts on 20th November 2021 and ends 30th November 2021
  • 4) All team members should be from the same institute
  • 5) Team members can be either from the first year, second year or a combination of both. All branches of MBA are eligible
  • 6) No participant can be a part of more than one team for the same event. Multiple registrations by the same participant will lead to disqualification
  • 7) Teams should register with a name which does not reflect the name of their B-School or city where the college is located
  • Rounds

    Round 0: Online Quiz-

  • 1) Round 0 will be an online quiz
  • 2) This will be an elimination round
  • 3) There will be no negative marking
  • 4) Anyone member from the team can play the quiz
  • 5) There will be 20 multiple choice questions to be solved in 10 minutes
  • 6)The quiz will test the knowledge of participants across various aspects of Advertising concepts, trends, controversies, taglines, brands, and products
  • 7) Details of further rounds will be communicated to the qualifying teams

  • Round 1: Video Submission by CATKING-

  • 1)A case would be shared by CATKing which needs to be forwarded to qualified participants
  • 2)These participants would make a video based on the case that is then to be uploaded on YouTube with appropriate tagging of CATKing and the link of the same can be shared on D2C
  • 3)The video amassing top 10 views would be considered qualified for the final round

  • Round 2: Presentation Round-

    1)The final round would be presentation and QnA based on the video submitted in round 2